Here a great slideshow from our friends at InSites. It gives quite some data about the awareness, usage and expectations of social networks.
Some interesting observations:
- 93% intend to stay ‘in’ their current social network, 60% does not need a new social network, implying that the big ones will continue to gain marketshare
- 600mio people use social networks on a daily basis
- brands and companies have a huge area of opportunities (awareness, conversations, conversions) and members are open for it if done correctly
- Location Based Services and Augmented reality are additional possibilities to the increasing mobile usage, but still have a low awareness
Slidedeck below, contact @steven_insites or @joeri_insites for more info.